Each section has a varying number of rows and seats per row. If you already have tickets, find your seats for row and seat numbers.
The home bench is located near Section 111.
According to the official website, yes, all patrons will require a ticket. Please see the following release for more details: Children over the age of 2 are required to have a ticket for admission to Texas Tech University athletic games. Any child under 2 years old who enters without a ticket must share a seat with an accompanying adult during the game. All patrons, inclusive of children of any age, must have a ticket for admission to concerts and other special events where tickets are sold by Select-a-Seat.